Goodwin's theory

We have applied Goodwin's theory within our music video for certain aspects.

For example we have included:

• A relationship between music and visuals,
• A relationship between music and lyrics, 
• Intertextual Reference, 
• Notion of looking, 
• Close ups (the record label influence)

For the relationship music and visuals appears throughout a lot of the music video as well as music and lyrics. We have tried to link the music and lyrics but to an extent where it is consistent.

For our intertextual reference we have chose a section from her music video where the camera moves around her. We chose to do Blondie because we felt that the fans of the band 'After Midnight' would also be interested in this type of music. We have chose her as we want the band's roots to come from this era and their influences come from this too, however the band take a more modern approach towards their image/music. As we have included a lot of scenes that are based in London we wanted to choose and iconic artist that is famous in Britain. 

We have used the notion of looking through different cinematography, for example we have used a point of view shot to make the audience feel closer with the band. It also makes them appear natural and normal people who are just having fun. 

The use of close ups in reference to the record label is used in order for the audience to feel more in touch with the band. It also puts the bands image out there and for them to be noticed more.