New typography ideas

After getting feedback from the class after our brief, one of the main things that needed to be changed was our typography. This is because some people felt that it connoted horror and did not reflect the genre of our band. After looking back I agree with this and so does the other members. We need to decide on another typography for the band, these are some of the ideas that I have come up with. When we are back in school we can discuss all of our ideas and then come to choosing a definite one, we could also make a survey for a few to get a better perspective too.




I feel like these typography's are more suitable because they are quite simple which reflects the look of the bands simplicity and carefree nature. Also, some give an outdoors feel which is an aspect that we feel needs to be portrayed in the typography to convey our indie vibe.

My Digipak Ideas

These are my first ideas for my digipak that I am going to produce. This is the album cover, which shows the band all together with their heads together. I imagine this will be taken laying down, and it allows the audience to get to see what the band members look like as they are a new band, it also allows the audience to get a first indication of their genre too. 

 This is the interior and exterior ideas for my digipak. For the inside I thought that having a panorama image spread across would look very interesting. The idea is to have the band laying on grass/ flowers or somewhere with open space and to have the picture extended. This allows to have scenery in the picture so the band is not taking over the space too much and also highlights the idea of being in touch with nature. Also, the idea would be that they would look like relaxed which again highlights the genre. The exterior makes them seem very united as a band and also indicates that they are fun and carefree, reinforcing the idea of highlighting their genre and also adapting to conventions of indie bands who seem to have a fun and carefree nature about them.
This is just my first idea for the digipak, this could change due to weather or other reasons.

Fashion Ideas

After our discussion today we realised that we needed to think more about what we are going to wear for our digipak pictures and also for our music video, as the overall look will be very similar. I have created a collage of pictures of different aspects that I think we need to apply to the over all look. We all agreed that we should wear similar things but not exactly the same. Also, it's not going to be too styled as this goes against the conventions, of taking fashion and looks as a major aspect, and we do not want to do this. However, for our genre we need to use fashion to portray to the audience the type of genre that we are which is indie/rock and I feel that this can be conveyed with the use of clothes/makeup/piercings etc.

Discussions 1

This is a recording of a group discussion regarding our ideas for our digipak pictures and for the music video. We chose to record it because it will allow us to go over and listen to it again and again to remember ideas that we have had. As we could not take pictures today, instead we came up with ideas which we speak about in this recording.

Certain parts that we discussed were:

•  Jump cuts for the beginning of the music video 
•  Intertextual references in our music video 
•  Adopting Goodwin's theory of a relationship between the lyrics and the visuals and ideas to do this 
• Using the green screen
• Locations to film eg: London, Camden 
• Ideas for the chorus 
•  Conventions to adopt or going against 
• Point of view shots 
• Fashion ideas eg: makeup, clothes, hair ideas

Mood Boards

This is our mood board that we made in lesson. As our band is called 'After Midnight' we wanted to include this idea of our name, onto our mood board. We chose to place the pictures around a moon. The pictures initially reflect on the type of band that we are portraying to be. It also highlights our genre of being indie/folky/rocky. We included pictures of females that we believe resemble the type of band we want to create. We used pictures of flowers to reflect that we are a band that is in touch with nature, highlighting the 'hippy' side of us. We included words such as 'be free' and 'love' which also connotes a hippy feel but it also makes us seem like a very relaxed and care free band. We included pictures of London, and outdoor locations too which reinforces this image that we are trying to achieve. The moon levitates over another piece of paper, where our band name is shown, because we feel this is quite unique and quirky. We tried to make our mood board look visually appealing too. We feel that we have generated a mood board that reflects our look and genre of the band, thus being a successful outcome. The only change we needed to make was putting the lyrics on the mood board, which we will add to it. 

Planning our ideas

This is a spider diagram of some of the ideas that we have come up with for our band.
We have now decided on a song and a name for our band.

We are called 'After Midnight' because this can be interpreted as staying up really late and sleeping during the day. It implies a festival/party type vibe which adds to the indie genre we are trying to achieve. Our song is 'Suddenly I See' by KT Tunstall and she is a solo artist. Although she is solo, we really like the song and its quite indie/folk and we think that it will be visually appealing as we want to film a lot of our footage outside and give it the hippy/nature atmosphere.