Music Video Analysis 2

This is the first few shots that we are introduced with in the Haim - Falling music video. The use of the outdoors being introduced before the band indicates the genre of the band, where they are quite hippy and indie. The outdoors and nature holds these connotations which shows the band are using the conventions of music videos in their own.

Referring to Goodwin's theory, there are close up's of the band members but they are not individually looking directly at the camera, so it is quite subtle. For mainstream artists many close ups involve the artists looking directly at the camera, the fact that they do not do this could imply that they are not trying to make their image the main subject, but rather about the song. It also suggests that they are unique and unlike other generic artists. The use of the bands positioning in one of the shots and staring directly at the camera with the scenery in the background highlights their originality and implies them to be 'hippies' and in touch with nature. 

Regarding to Goodwin's theory, through out the music video there is a relationship between the music and the visuals where it starts off slow and then speeds up as the music does. In these shots here, as the music pace quickens, the band begin to dance showing a relationship. Having said this, it also implies that as a group they are quite care free and this is conventions that indie/folk artists have shown in their music videos. 

Throughout the whole music video it is shot outdoors. For the genre of the band this is a convention that they have adopted which makes them seem really indie and in touch with nature. Their overall style is very casual and laid back, also conveying a theme of hippy/indie vibes. The use of them dancing makes them seem quite carefree and gives a overall optimistic vibe through out the video. 

Considering these codes and conventions that are shown in their music video, we are going to adopt these to our own music video. We have ideas of being in an outdoors location similarly to this and having a similar style to the band too.