About Music Videos and their Codes and Conventions
- Music videos have been around since the 1920's!
- One of the first modern music videos was for Bob Dylan
- TV shows introduced music video promos on screen which began to replace actual live performances.
- Bohemian Rhapsody marked the new era of music videos as it is the first to consist of advances visual effects.
- Close up cinematography creates the effect of intimacy for the audience.
- Fast cut montages make it hard to view which ensured people would watch the video multiple times, editing establishes the tone/mood of the music video.
- Camera movements accompany the artists or band
- Digital effects
- Split screens
- Non-representation techniques, where the artist is not used.
- Few edits
Goodwin's Music Analysis
- Music videos demonstrate the genre of the characteristics. For example:
One Directions music videos determine that they are a pop boy band due to their stage performance. - A relationship between the visuals and the lyrics.
- A relationship between the music and the lyrics.
- Close ups of the artists
- Notion of looking, eg. screens within screens
- Intertextual reference
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