This is our Audience Profile for our band 'After Midnight.' We chose the age group of 17-25 because the group hold connotations of staying up late and partying and we feel that this is a suitable age group to target for. The target of females is also used because the band is all female so this would be suitable too. The occupation of 'student' and no income could also suggest rebelling and having quite a carefree nature, just like the band. The idea of commenting on not liking mainstream bands is important because we like the idea of our band being independent and we are trying to shy away from the idea of being mainstream, mainstream typically holding conventions of being pop and the most prominent aspect being image. In the likes we have included likes that we think a fan of this group would like and also their dislikes too.
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