Individual Analysis of Digipak

Throughout this digipak the lead singer appears to be very elegant. There are three main images of her, all which are different but holding the similar theme of glamour. The first picture on the front of the digipak suggests that she is the main subject through the use of the mirrored image. The mirrored image could also suggest a theme of entrapment, which could be referenced in her songs, contrasting her previous albums of freedom and positivity.  The text ‘Florence and the machine’ is quite subtle and more attention is drawn to the image of her. Having said this, it is the same typography used in her first album, which shows consistency throughout her albums. The image of her does not show her looking directly at the camera, and it is subtler again making her look elegant. It also suggests that she doesn’t want that much attention drawn to her even though it already is. The use of the dark background and her dark clothing contrasts against her light skin and it makes her the central subject. It portrays her to look very natural and signifies her importance. The overall style of the digipak also makes her look quite authentic and suggests a 1920’s type theme to the digipak.

The other image of her, such as the one where she is standing up, again does not have much attention drawn to her face but she is still the subject. Again, she looks very glamorous and natural. The tones of the picture make it seem very stylish and elegant too with the colours of gold.

The other image of her lying on silk sheets reinforces this idea of glamour and elegance and the use of white sheets connotes her innocence.  The boldness of her hair colour red could connote the theme of love throughout the album too.

The side with the track list on has gold tones too which continues with the theme of glamour and connotes high class and again elegance. The song names are the centre making them most prominent and also signifying their importance to the band.  The CD’s also continue with this gold theme and the use of the plain CD’s solely implies the significance of music and the artist is not made the subject on them.